The Evolution of eneloop and Fujitsu Rechargeable Battery

eneloop was first launched in Japan in November 2005 under Sanyo Electric. The batteries are on sale in over 60 different countries worldwide; with cumulative unit shipments having passed the 300million mark (as of March 2014).

In year 2009 and 2010 Panasonic acquired Sanyo Electric, but the plan to take over Sanyo has been stalled due to delays in obtaining approval from antitrust bodies in the United States and China on concerns over the size of the two firms’ combined share of the global nickel-hydrogen battery market. So in order to complete this take over, Sanyo Electric have agreed to sell assets related to Sanyo’s portable Ni-MH battery business including a premier manufacturing plant in Japan to Fujitsu-subsidiary FDK as part of an agreement with the Federal Trade Commission (FTC). The move was required by FTC to preserve competition in Ni-MH battery production for portable electronics and other devices.

The deal has already been approved by the Japan Fair Trade Commission and most recently by the European Commission on condition that Sanyo reduce some of its battery production facilities.

The Osaka-based manufacture is expected to sell Sanyo Energy Twicell Co., the only unit that makes nickel metal hydride batteries under the “eneloop” brand and other rechargeable batteries for use in computers and game consoles. Sanyo Energy Tottori Co., another unit that makes cylindrical lithium batteries, will also be sold to FDK.

So as of 2014, FDK produce the following Fujitsu brand of low self discharge rechargeable battery line up for the Malaysian market :

Fujitsu Rechargeable AA Ni-MH battery (typical 2000mAh, min 1900mAh)

Fujitsu Rechargeable AA Ni-MH battery (typical 2550mAh, min 2450mAh)

The eneloop's has gone through the identity change under the Panasonic brand. Their new product lineup will come in three (3) different standards namely – “eneloop pro”, "eneloop standard" and “eneloop lite” 

Comparison both battery

FUJITSU (Typ. 2000mAh)	PANASONIC eneloop Standard
Retains 70% of capacity after 5 years of storage once fully charged. (Low Self Discharge Rate)	Retains 70% of capacity after 5 years of storage once fully charged. (Low Self Discharge Rate)
Ready to use battery (pre-charged by solar power)	Ready to use battery (pre-charged by solar power)
Able to perform in cold temperature (-20 degree Celsius)	Able to perform in cold temperature (-20 degree Celsius)
Recharge cycle : 1800 times *(2100 times coming soon)	Recharge cycle : 2100 times
Made in JAPAN	Made in CHINA

Hence with the new ownership and also challenger into the Low Discharge Battery category from Panasonic and also Fujitsu we will now wonder which battery brand can out perform each other in terms of quality, performance and durability.

Panasonic eneloop – Back Packing

Fujitsu Battery – Back Packing

References:

1. http://www.thefreelibrary.com/2ND+LD%3A+Sanyo+to+sell+some+battery+operations+to+Fujitsu+unit.-a0211000267

2. http://www.businesswire.com/news/home/20140325005697/en/#.U89pjPmSxqV

3. http://ecocell.com.au/ecocell-info-fujitsu-ready-to-use.html

4. http://www.twice.com/news/news/panasonicsanyo-divest-nimh-battery-operations-fdk/18313

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